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MacBook Air

Now supercharged by M5.

iPhone

Meet the latest iPhone line-up.

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Apple Privacy

That’s iPhone.

A person holds iPhone 17 Pro in front of their face, back exterior facing outward, Cosmic Orange colour.

A person holds iPhone 17 Pro in front of their face, back exterior facing outward, Cosmic Orange colour.

iPad Air

Now supercharged by M4.

iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Neo

Amazing Mac. Surprising price.

MacBook Neo in bright citrus colour, balanced on fingertips of open hand, screen displaying colourful abstract pattern

MacBook Neo in bright citrus colour, balanced on fingertips of open hand, screen displaying colourful abstract pattern

Apple Watch Series 11

The ultimate way to watch your health.

Apple Watch Series 11, rose gold colour, aluminium case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

Apple Watch Series 11, rose gold colour, aluminium case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.¹

Learn more Buy

Person wearing white shirt, head turned to the side, left AirPods Pro 3 earbud visible

Person wearing white shirt, head turned to the side, left AirPods Pro 3 earbud visible

iPad Pro

Advanced AI performance and game-changing capabilities.

Apple Trade In

Get credit when you trade in an eligible iPhone 13 or higher.*

Get your estimate

Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro

Item 1 - Cape Fear
Item 2 - Widow’s Bay
Item 3 - Your Friends & Neighbours
Item 4 - Margo’s Got Money Troubles
Item 5 - Sugar
Item 6 - For All Mankind
Item 7 - Maximum Pleasure Guaranteed
Item 8 - Monarch: Legacy of Monsters

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* Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year and model of your trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. GST may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
1. Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best‑selling wireless in‑ear headphones commercially available at the time of testing. Performance depends on device settings, environment and many other factors.
Features are subject to change. Some features, applications and services may not be available in all regions or languages.
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